Re-Focus: Creating an Outward-Focused Church Culture
When more than 65% of Churches in America are either plateaued or Dying, do we just accept this stunning reality or is there something we can do about it?
The answer is yes, we can do something about it. The majority of these plateaued or dying churches have resulted from an inward-focused culture that often reflects the 21 century consumer culture of our day. Inward-focused churches overtime fall into mission fog. The leadership of the church is pressured to spend the majority of resources and time in meeting the members’ escalating demands, thus reducing the church’s ability to carry out the Great Commission that Christ called the church to.
The solution to removing mission fog requires a refocusing on why we do church in the first place and a fresh look at transitioning the inward-focused culture into a life-giving outward-focused culture. This practical book will guide leaders of any size church to strategically change the church culture from status quo and survival, to outward-focused ministry and effectiveness. Each chapter ends with thought provoking questions for church leadership teams.
Regardless of what your church culture currently is, this book will help Pastor’s and Leadership Teams bring the hope of Jesus to your communities.


RE-FOCUS: Outward-Focused Journey Workbook
The RE-FOCUS: Outward-Focused Journey Workbook is designed to accompany the book RE-FOCUS. This workbook was created for the eight-month journey where a trained facilitator walks pastors and leaders through six one-day seminars in developing a strategy to change the culture of the church to outward-focused. This workbook is also used for master’s level teaching in Universities.
The RE-FOCUS journey workbook is an interactive design where the learner helps to complete the workbook as their own unique masterpiece. Colored pencils are encouraged.
For self-study, an answer key is available with fill in the blanks. Email daveroadking@live.com and the key will be sent once purchase is confirmed.



SERVING JESUS should be an outward-focused adventure. Unfortunately, many churches have become inward-focused over time and have lost the ability to connect with the culture of today. Just as many people are afraid of riding motorcycles, some church attenders are afraid of making relationships with people who live and act differently. This disconnect tends to show a judgmental attitude from the Church towards others. The Harley-Davidson story is a great example of an organization that accepts anyone who comes in the door. Outlaw Bikers, Rich Urban Bikers, and those in between are treated the same when they enter the Harley-Davidson Dealerships. Their acceptance and lack of judgement gives bikers the gift of belonging. Isn’t this what the church should be about? Take this journey with us as you explore what the Church can learn from Harley Davidson.

Dr. Dave Cole
Before moving to the Seattle area in 2002, Dr. Dave E. Cole pastored a growing church in East Wenatchee, Washington for 20 years. Dave was elected as Assistant Superintendent of his denomination the Northwest Ministry Network in 2002 and continues to work with hundreds of pastors and congregations that are desiring to move beyond the status quo. He recently focused his doctoral studies in developing an Outward-Focused church and is currently working on two books, “The Outward-Focused Church” and “What the Church can learn from Harley Davidson.”
Prior to becoming a pastor, Dave co-owned and operated a painting company in the Seattle area that grew overnight to become a very successful business while attending college. His expertise in both the secular and church world brings a wide arena of knowledge and experience in helping organizations move from an Inward-Focused Culture to an Outward-Focused Culture.
Training
Cohorts | One Days | Speaking
Outward Focused Cohort
The Outward-Focused Cohort is an eight month journey that walks lead pastors through six one-day seminars to help gain outward-focused traction.
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